Vault soda was about energy with a purpose.
We invited consumers to collect 'Vault Tools'. These were add-ons that attached to the bottle neck itself.
Using Coke Rewards, our 25-35yr old male demographic could redeem bottle tops for 'Sawed Off' (a hacksaw attachment) and “Serial Griller” (barbecue tongs).
Coke made pilot spots and prototype tools. And then discontinued the product.