People were overlooking work safety at Nalco because it was easy to.
It was the small things like a random nail or patch of ice that were causing the biggest problems. Our job was just to make a dedicated workforce aware of that.
Since the campaign launch in 2013 not one single day has been lost to accident or injury at work since then. This in a company with thousands of employees, many working on oil rigs or with heavy machinery. (This is not BS btw).
Campaign was recognized at Canada's ICE Awards.