You’ve probably had a school teacher who inspired you. Someone who believed in you and went that extra mile.
Imagine if you could meet them again to say thank you.
This campaign makes that happen.
We created a series of short films with heart-rending real stories. Our target audience didn't think our campaign was advertising. People watched these videos like they were a hit TV series (via Facebook, youtube and the teachers own site).
We also inspired people to share their own personal message by creating an 'archive of thanks' for teachers.
The campaign was developed for one province but is now in the process of going national for all of Canada’s teachers.
The first democratic elections came to South Africa in the 90s.
And with it the first democratic jeans.
You could choose your style and shape like Loose or Relaxed helped by visual campaigns that cut through the barriers in a country with twelve official languages.
Africa became the only region in the world in the late 90s where Levi's Strauss gained market share.
The work went on to collect Cannes Lions, One Show pencils and medals at the Art Director's Club of NY.
Dubai was a pretty humdrum place. Loads of rules and regulations and not much fun.
Virgin changed all that.
We launched Virgin stores as the one place you could think or feel whatever you wanted.
Guest of honor at the launch was Richard Branson. He called it the best Virgin launch he’d ever seen.
The campaign won Grand Prix at The Campaign Middle East awards.
There was one thing that the kids at the Janeway Hospital had in common (apart from being sick, of course).
They had to wear pajamas every single day until they were well enough to leave.
But what if sick kids weren't the only ones in PJs. What if these kids could see their friends and family wearing pajamas. What if a whole province wore pajamas for a day to show support and raise money.
We created Jamarama Day for everyone in Newfoundland to go to work or school wearing their pjs. In the first year, the campaign raised 300% over target.
And my agency M5 Communications won its first ad awards in thirty years.
People were overlooking work safety at Nalco because it was easy to.
It was the small things like a random nail or patch of ice that were causing the biggest problems. Our job was just to make a dedicated workforce aware of that.
Since the campaign launch in 2013 not one single day has been lost to accident or injury at work since then. This in a company with thousands of employees, many working on oil rigs or with heavy machinery. (This is not BS btw).
Campaign was recognized at Canada's ICE Awards.
There are dog years and then are human years.
This online tool helps you calculate your age in advertising years.
Discover if your ad career makes you a Whelp or Rusty Machete
This low key microsite received over 60,000 unique visitors, with over 8,000 uses on the third day and 750 Likes on Facebook.
How old are you? Find out at www.ad-years.com.
Site received a FWA Public Shortlist.
We do it without thinking
We hear that someone has mental illness challenges and that becomes all that they are.
This campaign helped people look beyond the label. People with mental illness and addictions are our friends, our neighbors, our family. They’re trying to live successful lives and everyday prejudice was getting in the way.
Paul Davis, the Governor of the Province called it “Newfoundland’s finest campaign ever”.
Yes Vladimir Putin, you maybe the tyrannical ruler of the world's greatest nuclear power.
But that doesn't mean you get a bite of North Korean Twix.
Tv spot won Campaign Magazine Gold for commercial of the year in the Middle East
Won Campaign Middle East Gold for best TV commercial of the year.
Canadian Teachers Union
We created a series of web videos shared via Facebook and Youtube. And developed a curated microsite for members of the public to post their own thank you messages.
Created an ongoing series of posts for Farmer's Milk in Nova Scotia on Facebook.
Halifax Bridge Authority
We created a spokesperson for road safety who delivered a twitter dialog with the Nova Scotia community.
January Children's Hospital
We developed brand umbrella and created Jamarama - a day you could wear your pajamas to work or school to show your support for sick kids.
New Brunswick Wellness
Campaign of content and curated twitter and Facebook feed, The objective: to promote Wellness and healthy choices in New Brunswick.
Vault soda was about energy with a purpose.
We invited consumers to collect 'Vault Tools'. These were add-ons that attached to the bottle neck itself.
Using Coke Rewards, our 25-35yr old male demographic could redeem bottle tops for 'Sawed Off' (a hacksaw attachment) and “Serial Griller” (barbecue tongs).
Coke made pilot spots and prototype tools. And then discontinued the product.
Only in Dubai could u go shopping and end up being showered with jewels.
It became the most successful campaign in Dubai Shopping Festival history. Sales increased 9% on previous year. The campaign won the Dubai Shopping Festival Campaign of the Year and was recognized at the NY Festivals Awards.
Another result of this campaign. My City Center client headhunted me to go work in Canada, in the least Dubai place on earth.
Apartheid was a ignorant way of labelling millions of people as worthless.
Ditto for AIDS.
We repurposed infamous apartheid era images to raise awareness for and empower South Africa's six million HIV-infected people.
Health Educators then took the campaign to rural communities to debate the issue and show support.
TBWA Worldwide Head Jean Marie Dru's featured the campaign in his best selling book 'Disruption'.
It takes a deaf person to remind us that hearing is a gift.
This campaign relaunched the music retailer across 100 plus outlets by helping people to appreciate music.
Musica won a record of 5 Golds and Grand Prix at South Africa's prestigious Loerie ad awards.