You’ve probably had a school teacher who inspired you. Someone who believed in you and went that extra mile.
Imagine if you could meet them again to say thank you.
This campaign makes that happen.
We created a series of short films with heart-rending real stories. Our target audience didn't think our campaign was advertising. People watched these videos like they were a hit TV series (via Facebook, youtube and the teachers own site).
We also inspired people to share their own personal message by creating an 'archive of thanks' for teachers.
The campaign was developed for one province but is now in the process of going national for all of Canada’s teachers.