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No-one was listening to the demands of the deaf community.
Our solution was to create Deaf Awareness Week so different organizations and individuals could channel efforts through our client DEAFSA. We developed TV, radio and posters to promote the week.
The result of the campaign helped shift government policy. Five new deaf schools were built over the next ten years. Sign language also became adopted in all federal communications.
Campaign won Art Directors Club of NY Silver, One show Bronze, Silver Loerie (South Africa).