Kristian Sumners | Award-Winning Creative Director

Kristian is a fully grown up Creative Director

Seasoned thinking/Tastier freelance

Top quality creative work
Middle aged wisdom
Lower introductory rates

Put a world of experience to work for you. Kristian has dazzled in six different countries, won Cannes Lions and One Show Pencils, won major new business everywhere and created some of the most famous pharma campaigns in recent years.

I’m an award-winning, creative change-maker with 30 years experience but don’t hold that against me. I can make category-shifting big ideas by myself and/or help guide whole creative departments. I've been told I inspire clients to feel good about themselves. I'm quicker thinking than most. I help make consumer insight mean everything for famous brands everywhere.

Contact Kristian

FEATURED CAMPAIGNS

Creative excellence guaranteed

Cialis gives you 36hrs to play with

Using every tool imaginable to make success more possible for patients

Everyone did, wouldn't you?

After Apartheid, everyone was ready to celebrate individuality

Inspired by the techiques of reality TV, we created OLVs that were more than just advertising.

By converting the original ask into something way bigger

Crohn’s and UC entered the culture and helped hundreds of thousands.

An In-office campaign can be all you need

By making Virgin represent escape from everyday life

Saving the planet becomes something to sing about

By satisfying your thirst to get things done

Put two fingers up to despotism by eating all of your Twix

That's to make a great self promotion for your agency

What about your age in ad years

That’s me all over.

I’ve lived and worked in NYC, London, Dubai, Canada, South Africa, France, and more. One universal insight: People adore being understood.

It’s a career.
(Incidentally, I’m not that old)

Executive CD
Brought in to win the TEVA account. Sold in and produced the agency's first ever conceptual campaign. Led the team refocusing the 25-strong Creative Dept to work seamlessly with digital.

BOUNDLESS/WOVEN Texas

Clients: New business team, UZEDY, Weltruza, ANDA
Multimedia: TV, OLV, social, dot com, CRM

2024-

SVP Creative Director
Creative lead on the network's biggest account. Built the "gold standard" of Patient Support Programs. Launched products internationally. Launched first major comments-enabled black box drug social page.

Saatchi and Saatchi Wellness

Clients: HUMIRA, SKYRIZI, RINVOQ, CIALIS, BOTOX CM
Multimedia: TV, OLV, social, dot com, CRM, mailers

2017-24

Chief Creative Director
M5 are Canada's biggest independent agency network. We won half a dozen major new business wins. I restructured the 30-strong creative team across 5 markets. Won the agency's first ever creative awards.

M5 Communications Canada

Clients: Janeway Children's Hospital, Mental Health Awareness, Teachers Union Mutlimedia: TV, OOH, social

2011-17

CEO
Ran my own shop in NYC working for agencies and clients direct in Middle East and Europe

BLINK ADVERTISING WORLDWIDE

Clients: JWT, Y&R, Euro SCG, BBH, Hothouse Geneva, Sticky Content UK, OME UK

2006-11

Chief Creative Officer and Founder
My partners and I opened TBWA's first agency in Dubai. And then started up new TBWA offices in Abu Dhabi, Qatar, Kuwait, Oman, Saudi Arabia. Egypt, Jordan, Morocco.

TBWA/RAAD Middle East

Clients: Emirates Airlines, Nissan, Virgin, Pizzeria Uno, Nivea

2000-06

Creative Director TBWA South Africa
Clients: Levi's Strauss, Virgin, Adidas

TBWA DUBAI

2000-2005

Snr Writer Brann Direct Marketing
Clients: Barclays, RSPCA, Standard Chartered

TBWA/SOUTH
Africa

!995-2000

Education: University College Swansea
and King Edward VI Grammar School Chelmsford United Kingdom

Certificate

2021

Awards: A couple of Cannes Lions, a couple of One Show Pencils, several ICE Awards (Atlantic Canada), several New York Festivals medals